Competência Digital is the essential guide for every leader ready to take this transformative journey.
José Salibi Netto
Best-selling author and CEO
Knowledge of digital technology for non-technical leaders.
More than a book — a practical guide for digital transformation.
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Why digital competence matters
Three reasons to start now — before everyone else does.
01.
Stay Current
Keep up with the latest digital trends reshaping every industry worldwide.
02.
Invest in your knowledge and your business
Learn from the stories of people who transformed businesses and careers with technology.
03.
Practical strategies and tools
Access a trove of knowledge that unites theory with practical application.
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Manifesto
In today's fast-moving digital world, understanding and implementing technology is no longer just an advantage, it's a necessity. Competência Digital gives non-technical leaders, in any industry, the knowledge and tools to harness technology for business growth and personal advancement.
+20
case studies
2
authors · Gustavo & Cassel
3
languages · PT · EN · ES
1
built-in AI narration
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What you'll find
Five layers of reading — to take the book off the shelf and into your company.
01 · Highlight
Immersive experience
Access exclusive content at the end of every chapter with a single scan. Use your smartphone as a bridge between paper and digital — new material in every chapter.
Open AR experience02
AI narration
Enjoy the convenience of having the book's content read to you.
03
Interactive content
Additional readings that enrich your physical-digital learning experience.
04
Practical tools
Direct applications to implement in your business right away.
05
+20 real case studies
Stories of companies and entrepreneurs who reinvented themselves with technology.
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"Competência Digital" has earned praise from leaders across many industries
What leaders are saying.
Its unique perspective, grounded in decades of experience across Brazil and the United States, makes the book a strategic guide for anyone seeking to grow and innovate.
Marc Tawil
LinkedIn Top Voice and Speaker
This book is a valuable, strategic tool that encourages people to embrace the new without fear.
Patricia Y. Agopian
CEO, Bússola Executiva
Embracing this digital transformation is essential for anyone who seeks not just to survive, but to thrive in the modern world.
André Akkari
CEO, FURIA eSports
Rich in insight on the importance of equipping ourselves with the technological knowledge of a future that has already begun.
Alex Dantas
Founder and CEO, Circuit Launch
5 endorsements · swipe →* Endorsements translated by the publisher; originally given in Portuguese.
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The authors
Two decades of friendship. One shared conviction about technology.
Technology leader · IBM
Gustavo Netto
From a young IT professional in Brazil to a global leader at GE and IBM, Gustavo brings more than two decades of experience driving digital initiatives at every scale of business.
Full bio →
CEO/Founder · CambioReal
C. Cassel
A pioneering entrepreneur, Cassel transformed financial transactions between Brazil and the US with innovative fintech solutions focused on security and customer convenience.
Full bio →↳ Don't just read it — experience digital transformation in action
Begin your journey of digital transformation.
Don't miss the chance to transform your business. Order your copy today and start harnessing the power of technology to accelerate your company and career. E-book available on Kindle / Amazon.
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